The Cat’s Whiskers

Video & photography; Copywriting; Adwords
Website content planning, design & build

Just had a new customer call… said she loved my website, best she’s ever seen for a cattery…”

Chantal wrote in an email

The business:

Established luxury garden cattery near Heathrow

The business challenge:

How to inspire cat-owners searching online for an exceptionally high quality cattery within easy reach of Heathrow Airport to call to arrange a visit? (Once owners visit, or board their cats, they almost always become repeat customers.)

“Good afternoon, Your cattery looks really lovely! I was hoping that you have space for my cat in Feb?…

A new customer wrote to Chantal in an email

What we did to help the client achieve their objectives:

  • Devised a detailed plan, page-by-page, of recommended website content: visual, video and verbal
  • Created and built a new website,, to attract devoted cat-owners looking for an exceptionally high quality, caring service within easy reach of Heathrow Airport
  • Ensured the website’s high ranking in organic Google search
  • Took photographs to give discerning cat-owners a clear picture of the meticulously maintained accommodation and high quality service
  • Created videos to engage cat-lovers and demonstrate how cats respond to the exceptional care on offer
  • Wrote the web copy to engage prospective customers, provide all information required by the most discerning, and encourage online visitors to call and arrange to visit the cattery itself
  • Designed, wrote and delivered an ongoing Google Adwords campaign, and
  • Trained Chantal, the business owner, to use CMS to update web content

What the client says:

“I just wanted to say thank you for my FAB website! Have had loads of positive and glowing feedback from my customers, who say it’s easy to use… Am sure it has been a key factor in enticing customers to see my cattery.”

… And what the client’s customers say:

Hi Chantel,

This is a bit of an odd email as I’m not looking to board my cat as I live quite a way away from you in Farnborough and need to take my boy, Darcy, somewhere more local, but I felt I had to write to say what a fabulous website you have!   Darcy will be “on holiday” in September and I googled for tips on whether to keep him in when returning from the cattery – and that’s how I came across your website.

Although, unfortunately, I can’t use your services myself (which I most definitely would if I were closer), I just wanted to compliment you on what looks an amazing place for cats on vacation and say what an endearing, yet professional, website you have.  You know what it’s like when you leave your precious cats and go on holiday, all you want is reassurance that they are going to be treated kindly and be well cared for – your website certainly portrays that this is exactly that they will get.

If anyone I know from your area asks me for a recommendation, I will certainly direct them to you.

Warmest regards

This is amazing – impossible to appreciate the time and commitment that has gone into its evolution!”
“I love the click on interactive feedback section, photo gallery (pigeon/squirrel entertainment, catnip mouse leaving present), videoclip gallery (Roger and Graham were worth watching to the end!), the About Me – it’s all done in a very personal, what you see is what you get way – and what you get looks top notch.”

“It’s très impressive mon ami :)xxx”

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