We’ve devised these to solve the problems that start-up businesses regularly come to us with. And we now offer them exclusively to those start-ups who commission us for their name and logo.

• Need a one-hour trouble-shooting consultation with an expert?
• Want an expert to sit with you for a day and help you set up your site?
• Need help with planning content and navigation?
• Need help with writing copy for the pages or for your e-commerce products?
• Need help with SEO (search engine optimisation)?

These are just some of the ways we can help. See Build a successful DIY website for more.

This is where lots of new businesses come unstuck. The truth is that getting your dream domain name may very well be just that. A dream. But the good news is that you don’t need to abandon a great business name because the exact match domain is taken or someone’s asking a silly price for it. And you certainly don’t need to saddle yourself with a bad business name simply because the exact match is available for £15. You just need to get creative. Or brief us to get creative on your behalf.

If you’d like us to come up with suggested domain names for you, we can. For £350, we devise a minimum of three potential domain names to go with your new business name. All attractive, affordable, business-friendly – and available.

Name your domain for £350 fixed-fee

We only offer our domain name service to businesses who commission us for their business name and logo.

This is another tricky area which holds entrepreneurs up and delays them making use of what can be very valuable opportunities to connect with prospective customers – via platforms such as Twitter, FaceBook, Instagram and LinkedIn.

As with domain names, the frustration is that somebody’s already taken everything you can think of. On top of that many platforms restrict the number of characters you can use, which seriously limits your options. The good news is that we can take away the frustration and come up with three names for you to choose from for your chosen social media platform.

If you’d like us to come up with suggested names for your chosen social media platform, we can. For £300, we devise a minimum of three potential names to go with your new business name. All attractive, business-friendly – and available.

Social media name for £300 fixed-fee

We only offer our social media name service to businesses who commission us for their business name and logo.

If you’re going to have a strapline, the time to get it is now – when you commission your business name. It’s a lot more cost-effective to incorporate the strapline into your logo from the outset than to make design changes later. And, even more importantly, your strapline is your first opportunity to impress potential customers with something compelling about what your business offers. Think It’s the real thing. The Ultimate Driving Machine. And It’s got to be Gordon’s.

For £350, we devise a minimum of three potential straplines to go with your new business name – and attract the attention you want. You pick one.

We only offer our strapline creation service to businesses who commission us for their business name and logo.

Initially, you complete our ‘headstart’ questionnaire which gives us key information about your business. Next, we meet to discuss the detail. At this point we ask you lots of questions. We also give you a workbook so that you can go away and think about any points that you find tricky to answer on the spot. This process ensures that you get a name and logo that are uniquely suited both to your business and to your preferences.

On receipt of a copy of your completed workbook, we set to work. And then, within an agreed timeframe, you receive options for names, to which you may, if you wish, request up to two rounds of tweaks.

Once you’ve confirmed your choice of name, we focus on designing your logo. Within an agreed timeframe, you receive three logo designs to choose from. Here too, you may request up to two rounds of tweaks to reflect your preferences, if need be.

Everything you tell us (in the questionnaire, workbook and in person) is in strictest confidence. The purpose of our questions is to establish what we need to know about you, your business offering, your business goals, your target market, your competition and your brief – in order to create a strong, attractive, commercially effective name and logo for your new business.

If you want to register your business with Companies House (as a limited company), we can help. If you want to trademark it, we can point you in the direction of a trademark lawyer who will give you an initial face-to-face consultation without charge. We do NOT, however, offer to check for Companies House or trademark availability within the fixed fee for name and logo.

You want your business to be noticed. And liked. Nobody sets out to give their business a bad name or ‘look’ before they’ve even started, but… it happens. Imagine the boost you could give your new business if people saw your name and logo and were immediately intrigued to know more. If they got a positive vibe before they even knew what you do. That can happen too.

It’s hard to shake off a bad name – or look

Your business name and logo make a critical first impression – so it pays to get them right, right from the outset (rather than naming your business according to what’s available as a domain name and picking a logo out of nowhere because it looks ok and won’t break the bank!) Rebranding at a later stage is always possible, but we’d advise you not to under-estimate how hard it is to change your business identity once you’ve got going with a name and logo

For two reasons. Firstly because you can test your business using a DIY website and then upgrade to a bespoke site, when you’re ready, far more easily (and credibly!) than you can change your name and logo after a period of trading. And secondly because we can help you avoid the pitfalls which, as we know from experience, frustrate entrepreneurs who try to build their own websites.

Bear in mind that a cheap logo is almost certain to give you grief if ever you want to reproduce it in different sizes, for different media. When you pick one from the three which we design for you, we then develop it so that you can use it on all professionally printed materials (such as business cards and stationery), for home printing and on the internet (ie on your website and social media).