The key to a successful marketing strategy?
…“Think things through then follow through”
Who needs a joined-up marketing strategy? The answer to this is: every business that wants to make use of the ever-growing (and potentially bewildering) choice of methods out there to boost their commercial success. In the digital world and in the real world.
“I can give you a six-word formula for success”, Walter Scott is reputed to have said, “Think things through then follow through.”
A couple of hundred years on, the Scott’s success formula sums up our approach to 21st century business marketing strategies perfectly…
You need a plan. A rigorously thought-through plan that focuses on your commercial objectives. A plan that you can justify the resources (of time and money) to implement. A plan that you’re confident will give you an excellent return on your investment.
And then you need to “follow through”. Implement that plan. Stick at whatever marketing activity it prescribes. Week in, week out. Keep posting that useful content on your website and wherever your customers (and target customers) are on social media… So that you get that return.
When the next shiny new social media platform bursts out of the ether, pause. Refer to your marketing strategy to assess its value to your business – and its potential contribution to the achievement of your commercial objectives.
A goal-oriented, fully costed marketing strategy with your website at its heart
We don’t design and build websites in isolation. We work with you to devise a joined-up marketing strategy with your website at its heart. The ‘joined-up’ bit is critical: for maximum impact you need all your marketing activity, both on- and offline, to be integrated.
Your strategy can be as simple as a half-page plan or as detailed as you need. So, for example, if you want a plan for what web content or social media posts to write each month or week, we’ll help you devise that – so you’re not wasting time wondering what to write and where. We can also set up your social media accounts – featuring your beautiful new brand identity, of course! The idea is to set you up with a marketing strategy that you can implement (week in, week out) as easily as possible.
Implementing your marketing strategy
Want help with the implementation of your strategy? We can help you with your day-to-day marketing activity too. See
Ongoing Integrated Marketing Campaigns for details.
Monitoring the results of online marketing activity
Profitable marketing is all about tracking, measuring – and tweaking accordingly. We help you to monitor, for example, the revenue generated by your AdWords campaign or the cost of acquiring new customers. And to use the results to inform cost-effective ongoing marketing activity.
